Group Lotus has chosen not to showcase its model range at the Paris motor show this September.
Instead, the Norfolk-based brand is concentrating its efforts to ensure that its recent DRB-HICOM investment is used in the “most productive and cost-effective way,” according to a Lotus spokesperson.
“Our parent company DRB-HICOM has invested new funds and it is my job to make sure that investment is used in a way that can drive the company forward. We are working on a number of new developments which require funding and that must be the priority,” added the source.
At the last Paris motor show, Lotus unveiled six full-size models, which, if successful, would have moved the company’s image and prices into Aston Martin, Ferrari and Porsche territory.
