Everyone loves 1990s cars. Over the past decade their popularity has risen rapidly as the differences between them and contemporary models have become ever more distinct.
What’s the reason? After all, 1990s cars are now 25 to 35 years out of date. And there isn’t the same love out there for the cars of the 1980s or 2000s.
It’s tempting to blame simple nostalgia: teenage kids of the mid-1990s are approaching 50 today. Back then they desired the cars of their era; today they can do something about it.
We believe there’s much more to it than that, though. Today, the cars of the 1990s are admired by a far wider cohort of enthusiasts than those teenagers of the time. There’s a unique purity and originality baked into the best of them that speaks especially of the 1990s.
What was so special about the era? Sociologists say our lives were simpler. The world economy boomed, the internet was in its infancy and there were no smartphones. Computers were boxy beige appliances people used only at work. One pithy 10-word summary of the 1990s speaks of ‘better music, better movies, better people, better cars, better economy’.
For car companies life was simpler, too. Climate change wasn’t yet an issue. Government regulation of car design was a factor, but shapes and structures were limited far less than today.
Dieselgate was two decades away. No one saw a need for today’s vast investment in electric cars and battery tech, but car companies’ economics were already greatly assisted by platform theory: distinct models built off similar underpinnings. Car companies were far more free to concentrate on creating cars people could love – and they did.
This realisation, this rising interest in the 1990s, is what encouraged us recently to gather 10 of the best and most disparate 1990s cars we could find at a favourite location in Gloucestershire.
The mission was to drive and understand the rationale behind them all over again, to enjoy them and to discover, above all, whether all the love was misplaced. Here’s how it went, alphabetically speaking.


